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Use of cultural resources to improve the quality of life in project areas, attracting new economic, financial, and human resources, improving social and territorial cohesion;
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Stimulate local communities and authorities in applying community-based approach, participatory local planning and public service delivery, rehabilitating basic social and communal infrastructure;
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Foster creative and innovative approaches, including development of new tools and methods, to the preservation of Cultural Heritage and its transmission to future generations;
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Increase social cohesion, regional development, an enriched cultural environment, and intergenerational learning, while concurrently extending the knowledge base about the importance and roll of cultural heritage in supporting health.